Creative

Product Designer

Hi, my name is Lena, I am a Product Designer from Estonia. KULD Design is a design consultancy in London that helps businesses and clients achieve success through intuitive user-centred design.

Kuld in Estonian stands for gold and this gets reflected in my approach to product design and the work I do.

Let's Talk

MY INTRo VIDEO

THE WAY I ROLL WORK

how the magic happens

I Ask and Listen

When I start a new project, I ask questions and try to get as much information as possible. I ask about the problems and challenges that need to be tackled and the ideal business goal.

I try to define as clearly as possible what the main pain points are, who is the target group, why exactly now and what is the solution the business/client has to offer.

Research and Analysis

I then move on to conducting a research: I look up the competitors, I test their products and go through the reviews. Then I compile a list of features the product would need to have and what is the value the users will get from using it.

I help businesses/clients with putting it all into a well-defined plan and advise them on the next steps to take.

UX + UI Design

The early stage ideation starts with pen and paper: sketching and brainstorming. After reviewing sketches and making improvements, I move on to wireframing and prototyping.

Once the UX “skeleton” is created and the prototype gets user-tested, it’s time for the wireframes to be transformed into beautiful high-fidelity interactive designs.

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POSTS AND CASE STUDIES

posts on MEDIUM

Case Study: Moods Tracking App Main Screen Re-Design

Today I am going to talk about my process of re-designing the main screen of the moods and hormone cycle tracking app. This w... Read more

CASE STUDY

DESIGN

WORK

My Love-Hate Story of Design, or How to Stay Inspired

Have you ever noticed feeling down just by thinking about turning your computer on? Have you ever felt anxious starting a new… Read more

WRITING

DESIGN

INSPIRATION

Big Magic: Should you start writing?

After having read Elizabeth Gilberth’s book ‘Big Magic’ — okay, let’s be honest: after having listened to an audiobook, #cheatalert!, I decided to give writing a try… Read more

WRITING

PERSONAL BLOG

INSPIRATION

UI SHOTS

check my dribbble out

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REFERENCES

LINKEDIN REFERENCES

Creative Director at WeAccelerateGrowth

David Cardona

I had the privilege to work closely with Elena in a couple of key Design projects, and I couldn’t recommend working with her enough. She’s a forward thinking and talented Designer that goes beyond answering the brief to produce innovative ideas that drive results.

Her design solutions meet client expectations without compromising good creative work. She’s a great talent that will bring something different to any team or company.

October 27, 2018

Corporate Markting Manager at Datorama

Jane Dotsenko

I had a pleasure to work with Elena on several design projects, where she created assets for my marketing campaigns as a freelancer. Elena has a versatile skill set and grasps the brief instantly turning it into an actionable project. She has excellent communications and time management skills, which makes Elena a very reliable professional you can trust to deliver.

I would happily recommend Elena to anyone in need of an excellent design/UX output.

July 31, 2018

Lead iOS/macOS Developer at CodeCraft

Matteo Pacini

Not only was Elena a hugely talented UI Designer, but she has been an amazingly supportive colleague during the period we worked together in VEEPIO.

She was quick to get acquainted with business needs and organise the UI process to deliver top notch results. Couple that with her stellar personality and you have a colleague that is not only a delight to work with, but an absolute pleasure to hang out with. Highly recommended!

April 2, 2019

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Contact

Thanks for checking this out! You’ve been an awesome sport.

Feel free to get in touch and let's talk about your project!

Have a great day! ☀️