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Kuld in Estonian stands for gold, and this is the standard I adhere to in the work that I do.

Achieve success through intuitive user-centred design

KULD Design is a boutique design studio run by Lena Kudryavtseva in Tallinn, Estonia. Lena has more than nine years of experience in the tech industry and specialises in branding and corporate identity, as well as user experience, user interface and product design.



David Cardona


Creative Director at WeAccelerateGrowth

‘Lena is a forward thinking and talented Designer that goes beyond answering the brief to produce innovative ideas that drive results. Her design solutions meet client expectations without compromising good creative work.’  

October 27, 2018

Jane Dotsenko


Corporate Markting Manager at Datorama

‘Lena has a versatile skill set and grasps the brief instantly turning it into an actionable project. She has excellent communications and time management skills, which makes Lena a very reliable professional you can trust to deliver.’

July 31, 2018


Matteo Pacini

Lead iOS/macOS Developer at CodeCraft 

‘Not only was Lena a hugely talented UI Designer, but she has been an amazingly supportive colleague. She was quick to get acquainted with business needs and organise the UI process to deliver top notch results.’

April 2, 2019



Whether you are at the stage of an MVP ideation, or you are currently re-thinking an existing product, get in touch and let's have a chat.

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